COFY / Communication for YOU! - Workshop 4

COFY company, provide traditional and new communication services, including social network, photography, graphic design, video and audio services, TV, radio broadcasting media and Newspapers platform.

We are researching the market and competition, establishing offerings, writing budgets and creating a financial plan for your business. COFY is the best way that you can use to promote your company.

You need more than impressions and clicks, you need media that makes a real-life impact on your business.  We deliver media centered on your objectives, actions, engagements, leads, sales, whatever they may be, so you can prove more value from your media dollars.

Our job is to keep up with the industry, master programmatic media, news, social networks, general technology and data partners so you don’t have to. We work to make your job easier and will support your unique business challenges.

Our teams of strategists, traders, researchers, and account managers all care about your business and are here to make you the most successful business in the market. If you’re not marketing to people, who are you marketing to? In the past, most digital marketing was targeted to devices rather than the individuals using them.

We can securely and anonymously onboard your customer data to personalize messaging for your existing customers, exclude it to only focus on new customers or extend it by building look-alike audiences.

COFY's communications expertise combined with an extensive understanding of today’s online world allows us to develop solutions for both traditional and Internet clients.

We have collaborated with companies from all commercial areas, professional sports teams, transportation companies, healthcare organizations, consumer packaged goods, education, technology companies, real estate, show business and luxury lifestyle brands to increase sales, drive customer engagement, and position your presence in the market.

COFY
IS YOUR BEST DECISION

Television, Radio Broadcasting and Newspapers.

TV, radio and newspaper are still considered the major media for effective marketing off-line.

Television is primarily an entertainment medium. The average person spends more time with television than with radio and newspaper combined.

For many years, TV was considered the most powerful advertising choice because of the huge audience it provided. Even today, nearly everyone watches some TV every day.

Radio is primarily an entertainment and news medium too. Satellite radio is one of the fastest growing industries today.

In fact, most new cars have satellite radio built in. Additionally, radio has evolved into an entertainment source for primarily driving, and background noise at work. If you buy any radio advertising, it should only be aired during drive time.

Newspapers have had their ups and downs, but have steadily maintained their local readership base and strength for local marketing. Even when radio, then TV, came on the scene, people still were loyal in reading their local newspaper.

Social Media Networks

The use of social media networks in business communication can be divided into two categories: external and internal.

External Use

Companies use established social media platforms like Facebook, Twitter, Pinterest, and LinkedIn to reach out to vast external public online communities.

These communities have users numbering in the millions (Facebook in the billions), so it is no surprise that they are naturally attractive to businesses for multiple marketing activities.

Internal Use

The second category of social media in business communication is internal use. Many large organizations have private internal social media platforms for employees only. Many of these use a model like Facebook, but utilize software platforms from companies like Salesforce, Yammer, and Jive.

This use of social media is quite powerful and allows large business to easily connect employees across disparate sites, keep employees informed of important information in a format that is readily consumed.

Blogs

Another multimedia platform to effectively communicate with business audiences is the blog. A blog is really a website with journal-style entries on topics designed to inform and invite comments. Blogs are used in business to communicate with customers and employees.

For customers, blogs are a great vehicle for market research, public relations, customer outreach and solicitation of feedback. Here are examples of blogs from Starbucks and Coca-Cola that do an outstanding job of customer relations.

Wikis

A wiki is a web-based platform that usually serves as a knowledge base. Wikis are composed of combined knowledge from an online community of contributors. In a business environment, private intranets are used to keep wikis within the company firewall as they are the repository of sensitive company procedures and processes.

Information such as travel expense policies, HR rules and forms, internal contact directory, last quarters financial press release, etc. can easily be accessed from all company locations including remote employee offices.

Podcasts

In addition to presentations, blogs and wikis, podcasts are another multimedia tool used for effective business communication. Podcasts can take advantage of all the techniques we have discussed in this module so far but are primarily video and audio-based. Podcasts can be streamed live or can be recorded for repeated use.

COMM 511-0/ 03-11-19 / WORKSHOP 4

References:

https://bizfluent.com/

https://goodwaygroup.com/

http://liftdigitalmedia.com/

https://www.streetdirectory.com/
https://courses.lumenlearning.com/